In 2023, Baby Wipes Market Size was projected to be worth 5.77 billion USD. By 2035, the baby wipes market is projected to have grown from 6.04 billion USD in 2024 to 10 billion USD. The baby wipes market is anticipated to develop at a CAGR (compound annual growth rate) of approximately 4.69% from 2025 to 2035. Baby wipes, once a niche product aimed primarily at infant hygiene, have become an essential item for families, caregivers, healthcare facilities, and even on-the-go professionals. The market has expanded rapidly, driven by heightened awareness around cleanliness and convenience, growing hygiene concerns, the rise in infant populations, and increasing disposable incomes across emerging economies. Moreover, the versatility of baby wipes, their safe formulation for sensitive skin, and their ease of use have turned them into a multi-functional solution beyond just baby care.